Girl Scout cookie season kicks off nationally, inspiring innovation
Girl Scouts of the USA (GSUSA) kicks off the 2022 Girl Scout cookie season nationally, bringing back the classic family favorites, plus the newest addition to the lineup: Adventurefuls. Girl Scouts across the country will embark on a new adventure with the world’s largest entrepreneurial program for girls: the 2022 Girl Scout Cookie Program. In prior years, amidst the COVID-19 pandemic, Girl Scouts quickly and cleverly adapted their selling methods to replace the iconic in-person cookie booths with new, innovative options.
For the 2022 season, councils are monitoring local data and mandates and are prepared for a successful season of cookie selling, whether digitally, in-person, or both.
For the first time, Girl Scouts across the United States will offer Adventurefuls alongside other national favorites like Thin Mints and Samoas. An indulgent, brownie-inspired cookie with caramel-flavored crème and a hint of sea salt, Adventurefuls take cookie lovers on a delicious taste adventure, just like Girl Scouts take on their own amazing adventures all year long.
For the past two seasons, girl entrepreneurs hosted virtual cookie booths and drive-thru contactless cookie stands, as well as learned about the distribution process behind food delivery services through hands-on order fulfillment. In real-time with the entrepreneurial community across the country, Girl Scouts practiced adaptability and resilience to innovate solutions to unprecedented challenges.
“In 2021, Girl Scouts created new ways to be successful in their cookie businesses so they could continue to use their cookie funds to power experiences like camp, troop activities, and service projects in their communities,” said interim Girl Scouts of Greater Mississippi CEO Becky Traweek. “We are inspired by the resilience and ingenuity of Girl Scouts and cannot wait to see the girl-led innovations in the 2022 Girl Scout Cookie Program. You may see cookies, but we see leadership and adventure in each box.”